Meet the Team: Brad Perling
Meet Brad Perling, the CEO and co-founder of Bitfreighter. Brad has spent the last 14 years helping grow logistics companies, holding positions ranging from covering loads and dispatching trucks to leading a $50 million 3PL. His experience has given him a deep understanding of the challenges that logistics companies face on a daily basis, and he's passionate about finding better software solutions to those obstacles.
Brad's passion for logistics and transportation is infectious, and it's been a driving force behind Bitfreighter's rapid growth and success. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. Bitfreighter's unique approach of offering unlimited messaging was a game-changer for freight brokers, and it didn't take long for the company to start making waves.
Brad's leadership and vision have been instrumental in Bitfreighter's growth. He's built a company culture emphasizing collaboration, transparency, and a shared commitment to excellence. He's always available to answer questions, offer guidance, or lend a hand when needed. He takes the time to get to know his employees as individuals and ensures that everyone feels valued and supported.
One of the things that sets Brad apart as a leader is his ability to see the big picture while also paying attention to the details. He understands that every aspect of the business is important, from the technology platform to the customer support team. That's why he built a company culture emphasizing collaboration and transparency.
Despite the many accomplishments, Brad remains humble and deeply committed to his team and his customers. He understands that the logistics industry is facing significant challenges, from the need for increased sustainability to the ongoing impact of the COVID-19 pandemic. That's why he's always looking for new ways to innovate and improve, whether through new technology solutions or by working with industry partners to find new approaches to old problems, taking the integration platform to the next level by pairing it with automation rules. Whether bitfreighter is using it's core integrations to automate tender acceptance with award management or automating instant quoting or bidding through their deep API integration knowledge. Finding ways to take advantage of the platform to make their customers' lives better is what Brad is most passionate about.
With Brad's leadership and vision, Bitfreighter is poised for even greater success in the years to come. His passion for logistics and transportation, combined with his deep knowledge of the industry and his commitment to excellence, make him a true hero in helping logistics providers scale their companies with amazing automation software. We're proud to have him at the helm of Bitfreighter, and we can't wait to see what he'll accomplish next.
